[ Insights / Editorial ]

Thinking from
the floor.

Field notes, position papers, and operating briefs from the team. Written for operators, supply chain leaders, and anyone responsible for the operating discipline of distribution.

Why inventory truth is a discipline, not a feature.

Featured · Position paper · 09 min read · May 2026

Why inventory truth is a discipline, not a feature.

If the system is not the source of truth, no module that sits on top of it will save the operation. A reading of where SCM stacks fail and what to put in their place.

Item master as the foundation of distribution operations.

Field note · 07 min read · April 2026

Item master as the foundation of distribution operations.

Every operational deficiency we have diagnosed in distribution returns, eventually, to a master record problem. A walk-through of why the item master must come first.

The case against the report-first SCM stack.

Operating brief · 06 min read · March 2026

The case against the report-first SCM stack.

Reports describe. Systems decide. When the description and the decision live in different places, the operation pays the difference.

What a warehouse teaches a software company.

Essay · 11 min read · February 2026

What a warehouse teaches a software company.

Notes from twelve weeks spent on the floor of a mid-market distributor — and the product choices that came out of it.

Land-and-expand, the operating version.

Field note · 05 min read · January 2026

Land-and-expand, the operating version.

A defence of starting narrow and expanding deliberately. Why we refuse big-bang implementations and what we deploy instead.